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2K Sports Announces In-Game Soundtrack and Music Partnership with Pitchfork Media for MLB 2K8

02/29/08

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Pitchfork Media and 2K Sports join forces to rock stadiums in Major League Baseball 2K8 and at South by Southwest (SXSW 2008)

2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today a partnership with renowned and influential music outlet Pitchfork Media in support of the highly anticipated title, Major League Baseball 2K8. Pitchfork has made a name for itself since its inception in 1996 as the de facto online source for quality and discerning music reviews and news. The Pitchfork staff also shares passion for the game of baseball and it is the combination of their passion for music and baseball that makes them the perfect partner in constructing a truly epic soundtrack for Major League Baseball 2K8.

2K Sports has invited Pitchfork Media to select half of the music to be featured in Major League Baseball 2K8, guaranteeing that, along with the deepest and most authentic baseball simulation experience available, fans will also be able to enjoy a cutting-edge selection of the hottest music around - including artists such as Modest Mouse, Peter Bjorn & John, The Cure, The Strokes, LCD Soundsystem, and Black Rebel Motorcycle Club. Each artist and song selected for the game by Pitchfork Media will be denoted as a “Pitchfork Pick,” and will include additional bio information as well.

In the shared spirit of promoting independent artists and music, 2K Sports will join the 3rd Annual Pitchfork/Windish Agency day party at the SXSW 2008 conference in Austin, Texas on Friday, March 14th. The lineup will include Major League Baseball 2K8 “Pitchfork Pick” and garage-rock mainstay Jay Reatard performing alongside other breakout acts. Featuring over fifty stages and venues in downtown Austin, SXSW 2008 showcases hundreds of musical acts from around the globe and is known as one of the premier and most influential music events of the year.

“Pitchfork Media is a respected and reliable part of the independent music community and an integral part of the lives of hundreds of thousands of music enthusiasts worldwide,” said Tim Rosa, director of brand and lifestyle marketing at 2K Sports. “This is the first time Pitchfork Media has partnered with a videogame publisher, which is exciting since we share the same dedicated passion for highlighting new artists and being involved in independent music. We’ve always respected their impeccable taste and no-holds-barred voice in the music industry because it complements our approach to games – we both want to push our respective industries further by supporting independent substance over mainstream smoke.”

“Baseball and video games are two of Pitchforks favorite hobbies, so the opportunity to select music for Major League Baseball 2K8 is a dream come true,” said Chris Kaskie, associate publisher at Pitchfork Media. “Partnering with 2K Sports is a natural fit for Pitchfork, as theyre a like-minded company that shares a passion for music and a desire to promote forward-thinking and exciting new projects instead of following a more traditional path. Were thrilled to work with 2K Sports to select one half of the Major League Baseball 2K8 soundtrack, and cant wait to play the game.“

Below is the list of songs that will be included in the soundtrack of Major League Baseball 2K8.

1. Battles -- Atlas**
2. Black Rebel Motorcycle Club -- Need Some Air
3. Blitzen Trapper -- Wild Mountain Nation**
4. Dinosaur Jr. -- Almost Ready**
5. Jay Reatard -- My Shadow**
6. Kasabian -- Reason Is Treason
7. LCD Soundsystem -- Watch The Tapes**
8. Modest Mouse -- Dashboard
9. Peter Bjorn & John -- The Chills
10. The Cars -- Moving In Stereo
11. The Cool Kids -- 88**
12. The Cure -- Never Enough
13. The Flaming Lips -- The W.A.N.D. - no MF edit
14. The Hold Steady -- Stuck Between Stations**
15. The Presidents Of The United States Of America -- Cleveland Rocks
16. The Revolution Fox Experiment -- Hyper Charlie
17. The Strokes -- Someday

** Denotes a “Pitchfork Pick” selection

Major League Baseball 2K8, rated E for Everyone by the ESRB, will be available in retail stores on March 4, 2008 for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, and Wii™ home video game system.