2K Sports and Nike, Inc. today announced they have partnered to deliver a new level of authentic basketball experience in the fall 2005 release of the NBA 2K6 video game. This relationship marks the deepest integration into video games ever for Nike, with authentic footwear, the use of performance attributes associated with specific footwear models and the first ever video game integration of the Nike iD shoe customization function. In addition to Nike footwear, the game also will feature athletes wearing other Nike brands including Jordan and Converse.
“The relationship between 2K Sports and Nike is about the natural union of two leading brands synonymous with sports, competition and innovation,” said Erik Whiteford, vice president of marketing, 2K Sports. “Through this relationship, our aim is to deliver a truly unique basketball experience that taps into the intense passion and energy of the sport.”
"Partnering with an industry leader like 2K Sports allows us to deliver new and rich experiences with the Nike brand and also to provide more authentic gameplay for the consumer," said Ralph Greene, US Basketball Brand Director, Nike.
Among the most compelling elements of the partnership is the integration of the Nike iD shoe customization feature within the game functionality. In 24/7, NBA 2K6’s Streetball Mode, players dribble across North America and compete in various streetball tournaments. As players advance through the mode, a new pair of Nike Basketball shoes is awarded to the user. Each shoe earned is then added to the player’s Nike Shoe Locker. The shoes are classified based on Nike’s Flight, Force and Uptempo categories and give the user enhanced performance when worn in the game. The player must choose the best performance characteristics, such as greater speed, to defeat the opponent. Once shoes are collected in the locker, gamers can use the exclusive 24/7 Nike iD customization feature to personalize their shoes. This feature mirrors the real-world customization capabilities accessible at the Nike iD web site (www.nikeid.com).
Other key components of the 2K Sports and Nike in-game integration include:
NBA 2K6 will hit the courts with all the ingredients necessary to continue its reign as the #1 rated professional basketball game*.
NBA 2K6 will debut this fall for the PlayStation®2 computer entertainment system and the Xbox® and the Xbox 360™ video game and entertainment systems from Microsoft. For more information, please visit www.2Ksports.com
* According to GameRankings.com average scores of 2004-2005 pro basketball video games